Amber
Aristy
Brand Advocate
Spirits Wizard
About Me
Creative, trendsetting brand ambassador seeking to collaborate with impactful brands to share passion, incomparable experiences, and spirits education.
Skilled storyteller, and adept salesperson with seven years’ experience in spirits sales, as well as brand building and awareness.
Work Experience
Enthuse | Inspira
Educator
2022 - Today
Maintain administrative responsibilities including tracking a balanced budget throughout the fiscal year, reporting, highlights, participating in internal trainings, tracking competitive insight, and focusing on KPIs.
Mentor to trade by nurturing passion for the industry via community building trade-focused events that represent breadth of Diageo brands through the lens of education and advocacy.
Create educational content in partnership with the National Education team including a history of the spice trade, Spice up your Life, and a history of women in distillation, Dames in Distilling.
Drive brand presence, performance and advocacy in select on-premise accounts using strategic engagement activities and business-focused solutions that are relevant to the local market.
Maintain Social Media Presence with at least 12 posts per month, keeping active through stories and growing online community.
Knowledgeable in legal and compliance regulations in open states, franchise states, and control states.
Education
2013
Georgia State University
2015
Distilling and Production School
Certifications
2021
Certified Specialist of Spirits
2024